BRANDING

True North

 

Coaching isn’t about reaching a predetermined destination, so Rosy built a brand for True North that celebrates the journey.

“Thanks for the great work. One of the values I am getting out of this is that it is forcing me to distill the essence of what I do with people. I think we have really honed in on that.”

JENNIFER NASH
Founder, True North Partners
WHAT WE DID
  • Brand strategy + positioning
  • Visual identity
  • Brand voice + personality
  • Brand messaging
  • Brand guidelines
  • Business cards
  • Graphics
  • Presentation template
CHALLENGE

Wherever you go…

 
Despite never having built a brand, Jennifer Nash has had a very successful team and executive coaching career based on glowing recommendations inside a specific market. As she looked to the future, though, Jennifer could see opportunity for growth into new verticals if she could tell her story well. It was time to craft some clear messages and create an authentic and differentiated competitive position for her business. Our early conversations revealed her point of view: commitment is about aligning people’s cares, concerns and purpose with their goals—which is often a process of discovery with no clear outcome.

INSIGHT

True North isn’t about a prescribed destination for coaching clients. It’s about a journey taken along the way.

OUTCOME

…there you are

 
As Jennifer continues to work with clients to create alignment between their passions and goals, it allows them to feel more control over their lives and create breakthrough results with their teams. We celebrated that sense of control in her new tagline “choose your path”, and extended the theme of alignment and choice into her visual brand by taking inspiration from cartography in her graphic elements and photography. The resulting brand has a sense of place, momentum, and progress that reflects the emotional depth and empowerment that are hallmarks of the experience Jennifer’s clients have when working with her.

About Rosy

Rosy is a Portland, Oregon-based, woman-owned branding agency built for optimists: entrepreneurs and small to mid-sized business leaders who believe in the future of their brands.

© 2023 Rosy, LLC