INDUSTRY FOCUS: FOOD AND BEVERAGE
Current food mood?
Nowadays, a lot more goes into the pot than just the recipe. People aren’t just asking “what’s cooking?” They want to know, “is it free-range or better-for-me?”
When to make your business our beeswax.
CALL US IF…
YOU’RE A STARTUP
Not just a foodie-come-lately
Fresh food. People are literally hungry for it. But what creates more intrigue? A fresh face. A fresh take. Bring your ideal customers to the table by telling your authentic story.
YOU’RE SHIFTING GEARS
It’s about time to stir things up
Just because this isn’t your first rodeo, doesn’t mean you’ll win the cook off. Keeping up with the new, keep what’s working—and avoid that feeling of dejá food.
YOU’RE A LEGACY BRAND
Holding ground in the kitchen
Too many cooks on the culinary scene won’t spoil the tried-and-true, but they will try to steal the show. A veteran with new competition might not need a new recipe, just a new angle.
CASE STUDY: FOOD BRAND LAUNCH
Tipsypop
When Tipsypop was ready to introduce their natural wine-and-juice pop into the market, Rosy helped them get to launch. Our approach: nostalgia, all grown up.
INDUSTRY-FOCUSED PRODUCTS
Let’s get that ball of beeswax rolling.
More than one kind of business means more than one kind of product.
BRAND STRATEGY
Landscape survey
Wondering how you stack up to the competition or what your branding efforts look like to your audience? We’ll take a look at your positioning and come away with a plan for the future.
Your survey includes:
- Competitive survey + assessment
- Positioning matrix
- Recommended differentiation
- In-store and online audit of existing brand assets
- Roadmap for the future of brand building
STRATEGY + DEVELOPMENT
Startup sprint
Just getting off the ground? We’ve created a right-sized package for startups to ensure that you know how to tell your story to potential investors, employees, and partners.
Your sprint includes:
- Exploratory workshop
- Audience personas
- Competitive survey + assessment
- Positioning matrix
- Recommended differentiation
- Logo + colors
- Value proposition + key messages
- Pitch deck
- Website
BRAND DEVELOPMENT
Packaging package
Standing out on the shelf is no small stunt. We’ll look at your audiences, visual language and trends, and build packaging that grabs consumers’ eyes.
Your pack includes:
- Exploratory workshop
- Creative brief
- 3-5 packaging concepts
- Category, flavor or sub-brand system
- Art direction for photography (as needed)
- Illustration and iconography (as needed)
- Integration with your printer, packaging engineer, and/or co-packer
- Final packaging design files
Note: we recommend, where possible, completing our Brand Toolkit prior to starting on packaging.
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About Rosy
Rosy is a Portland, Oregon-based, woman-owned branding agency built for optimists: entrepreneurs and small to mid-sized business leaders who believe in the future of their brands.
© 2023 Rosy, LLC