BRANDING
LoanStar Home Lending
Build a mortgage bank website with personality that connects customers to their perfect loan officer? Challenge accepted.
“This was an incredibly successful project, from my perspective. The site delivers on the heart of our brand: People Powered Mortgages.”
KENN BARTLEY
SVP of Marketing, LoanStar Home Lending
WHAT WE DID
- UX/UI
- Website
- Downloadable content
CHALLENGE
Connecting real people to real people
In the short four years since their launch, LoanStar had grown from just a handful of employees to almost 300, and had exceeded all of their revenue goals. The company’s rapid expansion had resulted in a the need for a new brand—a process they had just completed. It was time to update their central storytelling asset: the website. We gathered key stakeholders from across the company to hold a series of workshops and get to the heart of user needs both inside and outside the company walls. And one thing kept rising to the top: our primary goal was to connect clients to real people who could help them navigate the difficulty of choosing a mortgage.
INSIGHT
In an industry where disruption has resulted in automation and impersonalization, putting your people first stands out among the competition.
OUTCOME
Welcome home, LoanStar.
With our goal of connecting customers to loan officers front of mind, we built a site that put LoanStar employees front-and-center. Each individuals’ bio was infused with their personality so users could get to know them—and knew that their loan officer would have critical local market knowledge. We also crafted a streamlined path through the site that users could self-select into, giving them simple, straightforward, practical information about their lending situation and guidance for how to prepare for their first meeting with LoanStar. The result was a site that felt warm and reassuring while putting users in the driver’s seat.
About Rosy
Rosy is a Portland, Oregon-based, woman-owned branding agency built for optimists: entrepreneurs and small to mid-sized business leaders who believe in the future of their brands.
© 2023 Rosy, LLC