REPORTING
Cascade AIDS Project 2018 Annual Report
Dark days call for a fresh perspective on the annual report—and a celebration of resilience.
WHAT WE DID
- Visual concepting
- Graphics development
- Annual report design
CHALLENGE
A bright outlook in complicated times
In 2018, CAP was hoping to bring a fresh look to an annual report that had remained largely unchanged for years. In a complicated and divided political landscape, the organization also wanted to communicate commitment and resilience to their incredible donor and volunteer base—the dedicated supporters who are truly worth celebrating.
OUTCOME
Come on, let’s celebrate
In support of the report’s theme “Building Resilience,” Rosy created a pattern of brightly colored arrows (based on CAP’s logo) marching together through a sea of darkness to represent the collective strength of CAP and its supporters. In contrast to past years’ use of transparent color, we also turned up the all of the brand’s colors to full saturation. The result is a celebratory feeling throughout the report, for an organization truly worth celebrating.
About Rosy
Rosy is a Portland, Oregon-based, woman-owned branding agency built for optimists: entrepreneurs and small to mid-sized business leaders who believe in the future of their brands.
© 2023 Rosy, LLC