ADVERTISING
Relay Resources
Revealing the people—and the brand—behind the things Portlanders already love.
“Rosy’s thoughtful and collaborative approach to discovery and creating campaign concepts was equal parts fun and hard work. They brought our team into the fold and behind the curtain to help us create something truly meaningful. I can’t recommend them enough!”
ANDREW DUNLAP
Marketing Manager, Relay Resources
WHAT WE DID
- Interviews
- OOH
- Digital ads
- Social
- Radio
CHALLENGE
An invisible workforce
A complex organization with a lot of different arms, it can take a minute to explain all that Relay Resources does. But once you understand their work and their mission—to help cultivate meaningful work for people with disabilities and other barriers to employment—you start to see their impact everywhere. This brand awareness campaign aimed to help Portlanders understand what Relay does, how it serves them, and who the company has become, while also embracing the diversity (and fun) of their employee base.
INSIGHT
Relay is already an ingredient in so many places and things Portlanders love—we just have to help them see those things in a new way.
OUTCOME
A change in perspective
Our concept for this campaign, “The Invisible Made Visible,” highlighted employees and their good work that we may all take for granted—the spotless PDX airport carpet you photograph before getting on a plane, the insole in your Dinner boot, or the perfectly packaged science kit your daughter got for her birthday. We interviewed each employee to build out their stories on social, radio and other channels in their own words. And careful ad placement allowed us to draw a connection between place and employee, creating a sense of surprise and realization for the audience.
About Rosy
Rosy is a Portland, Oregon-based, woman-owned branding agency built for optimists: entrepreneurs and small to mid-sized business leaders who believe in the future of their brands.
© 2023 Rosy, LLC