BRANDING + WEBSITE
New Narrative
It’s time to write a new story, knowing the people we serve are the heroes.
“The Rosy team led my team through a complete rebranding of our agency; they conducted an in-depth analysis, gathered tons of input, and somehow distilled that information into our fantastic new brand that reflects our mission and values. They truly listened and explored our interests and concerns. We were blown away by the talent and flexibility of Melissa and her team. They made what felt like it would be an onerous task, a joyful one. I can’t praise Melissa and the Rosy team enough.”
LISA GADD
Vice President of Development, New Narrative
WHAT WE DID
- Naming
- Brand strategy + positioning
- Visual identity
- Brand voice + personality
- Brand messaging
- Brand guidelines
- Website
CHALLENGE
The writing on the wall
An organization with a long history, Luke Dorf had outgrown its name, its branding, and its messaging. With a new leadership team in place, the organization was ready to take a bold stance that challenged the incorrect story so many people hold about their clients: that they are broken and cannot live good lives, that people are inseparable from their diagnoses, and that they cannot contribute to or be a part of a community. And it was ready to embrace its whole growing suite of programs, from clinical care to housing, under a new umbrella brand.
INSIGHT
If the story people know about your work—or the people you serve—is wrong, it’s time to take a stand and tell a new one.
OUTCOME
Turning the page
Our work began with a thorough research phase including group workshops, an assessment of similar organizations, and interviews with clients, employees, peer advisors, and partners. The new name for the organization that arose out of this process, New Narrative, is an encapsulation of the story that emerged: this is an organization willing to challenge the status quo, try new approaches, embrace the wisdom of peer counselors, and look to the future, knowing that they are not the heroes or the authors of the story at all: their clients are.
About Rosy
Rosy is a Portland, Oregon-based, woman-owned branding agency built for optimists: entrepreneurs and small to mid-sized business leaders who believe in the future of their brands.
© 2023 Rosy, LLC